Turning Moments Into Lifelong Memories

With over 15 years of expertise, we transform your vision into an elevated experience, handled with precision and care.

Palm Beach Event Planner

Your Partner in Modern Luxury Event Planning

Palm Beach Event Planner is a woman-owned company specializing in modern luxury event planning, design, and production for private clients in Palm Beach and beyond. With roots in Northern Virginia and the Washington D.C. metro area, the company began in 2008 when Founder Sarah Smalley recognized an opportunity to provide clients with peace of mind during their most meaningful celebrations.

At Palm Beach Event Planner, we believe hosting an event should never mean sacrificing the chance to be fully present. Whether it’s your wedding day, product launch, birthday celebration, or family reunion, our team ensures you can enjoy every moment without being behind the scenes managing the details.

Known for working with a select number of clients, we focus on delivering an unmatched level of professionalism, elegance, and attention to detail. Our clients often lead busy lifestyles and value streamlined communication, exceptional project management, and the ability to transform their vision into an effortless, high-quality experience.

With us, no detail is obscure, and no request goes unnoticed. You deserve a planner who wants you to enjoy your event planning experience, time and time again.

Founder, CEO, and Lead Event Planner

Meet Sarah Smalley

With over 15 years of experience in event planning, design and production, Sarah Smalley is not just a planner—she is your partner in creating personalized and elevated experiences. She wants to “WOW” you and your guests.

Her journey began in Northern Virginia and the Washington D.C. metro area, where her attention to detail and ability to anticipate needs quickly set her apart. Drawing on her time in the fast-paced world of Wall Street, Sarah brings unparalleled precision and professionalism to every event she plans.

Now based in Palm Beach, Sarah combines her concierge-style approach with a deep commitment to making her clients feel seen, heard, and cared for. Whether it’s a luxury wedding or a corporate conference, Sarah’s mission is to ensure you can truly be present, enjoying the moments that matter most while she and her team take care of the rest.

Our Values

At Palm Beach Event Planner, our work is rooted in principles that ensure every event is exceptional and every client feels valued.

01

Transparency

Open and honest communication is the foundation of our client relationships, ensuring clarity every step of the way.

02

Commitment

We dedicate ourselves to delivering the highest level of service, leaving no detail overlooked.

03

Communication

Seamless collaboration is key to transforming your vision into reality, with clear and consistent updates throughout the process.

04

Trust

Your trust in us is paramount, and we honor it by managing your event with care, professionalism, and precision.

05

Elevated Experiences

We specialize in crafting sophisticated, memorable events that exceed expectations and create lasting impressions.

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Our team

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Your Elevated Experience

Starts Here

We’ll help you host an event that reflects your vision while you focus on the moments that matter.